Company : Wedding Hashtag Wall
IG Handle : @WeddingHashtagWall
Industry : Weddings
Niche : Social Media sharing for Weddings
Commission :
Raise profile in the Weddings Market through niche domination.
Challenge :
The concept of a Wedding Hashtag is not necessarily understood, consequently it was both an education and introduction to a new service within the industry. Further to then install a confidence in the idea. It was hoped that understanding would translate into sales, through bio link click through as well as elevation of the name.
Each caption had to educate, inspire and drive the call to action which was to go to the website to sign up.
Results :
Profile established and the sales on the product have grown steadily.
Maintenance: After achieving aim of 10k – posts are now weekly and following is rising steadily.
Grid Notes:
A variety of Grid looks have been explored in order to keep profile alive . Click to enlarge.
Alternate and every second with quotes, hashtags adaptations and coupon shots, themes on colour, style or wedding detail have been used. We also trailed some images with logo some with not to measure shares.